“Avengers: Endgame” passed 2015’s “Star Wars: The Force Awakens” in both of these records for the movie-ticket service, Fandango.
“Endgame” was selling five times as many pre-sale tickets through Fandango as last year’s “Avengers: Infinity War” at the same time last month.
Fandango told Business Insider that it had to create a “holding room” to service customers on the first day that tickets went on sale for “Endgame,” which it had never done before, to avoid the site crashing.
“You could tell from the first 15 minutes of tickets going online it was going to be bigger than ‘The Force Awakens,’” Fandango president Paul Yanover told Business Insider. “Because we can’t increase our scale to respond to a three-hour window every couple of years, we created a system to have an orderly management of the situation. People had to wait — there’s nothing we can do about that — but nothing crashed.”